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Analog Devices: 1986-1991

The First Balanced Scorecard


Arthur M. Schneiderman


Until recently, only a small portion of my consulting work since I left Analog in 1992 has been related to the balanced scorecard.  My main activity has been in the area of process management which deals principally with process design, control and improvement.  In late 1998, I was asked to write an article for the Journal of Strategic Performance Management, where I served on the Editorial Advisory Board.  I suggested several possible topics to the Editors and they immediately chose "Why Balanced Scorecards Fail".  The article was published in January of 1999.  As a result, I was invited to present at two conferences on performance measurement and the balanced scorecard that were held in Europe that year.  I was also chosen as the subject matter expert for an APQC Benchmarking Study on linking the balanced scorecard to strategy.  

These recent activities, and the many valuable discussion that I have had with consultants, academics and practitioners alike led me to the conclusion that Analog's decade old pioneering work was still a best practice, and in many ways represents the state of the art.  My objective in writing this history has been to try to share that work with those of you who are struggling with your own scorecard implementations.  Rather than corrupt that history with unintentional revisionist words, I've tried to document it with actual presentation slides and transcripts from that period.

Some may view the result as an effort of ego, and they're right in part.

Others may view it as an attempt to set the record straight, and they too are right, in part.

But my teacher and friend, Shoji Shiba helped me to crystallize in my own mind the value of shared success stories in societal learning.  As I've said before, the balanced scorecard is just the tip of the improvement iceberg.  It is my hope that my Analog Devices Story will help others see below the surface to the 90% that too many have overlooked.  Good luck in your journey.

"The Pioneer and Father of the Balanced Scorecard*".

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1999-2006, Arthur M. Schneiderman  All Rights Reserved

Last modified: August 13, 2006